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Iowa Soybean Research Center

in collaboration with the Iowa Soybean Association

SCN Coalition Awarded for Awareness Campaign Among Soybean Farmers

SCN Coalition leaders, Greg Tylka (far left) and Sam Markell (far right), attended the celebration event honoring PRSA’s Silver Anvil Award winners along with Max Wenck and Julianne Johnston from MorganMyers.

Greg Tylka, Morrill Professor of plant pathology and microbiology and director of the Iowa Soybean Research Center, was part of a team awarded a Silver Anvil Award in issues management from the Public Relations Society of America (PRSA) in May. The Silver Anvil Awards celebrate the best strategic public relations campaigns of the year and outstanding organizational excellence. Tylka and other leaders of the SCN Coalition, a public-private partnership across 28 states and Ontario, Canada, were honored for efforts to raise farmer awareness of soybean cyst nematode (SCN), the top yield-reducing pest in U.S. soybean fields. The coalition's public relations campaign resulted in up to 18% more farmers actively managing SCN, at a savings estimated at hundreds of millions of dollars annually.

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