As more Americans make the plunge into plant proteins, they’re including more soyfoods at mealtime, from energy bars to soy milk. The momentum shows no signs slowing down.

“Our message is getting out there about how great soy protein is,” says April Hemmes, who farms near Hampton and serves as a district 2 director for the Iowa Soybean Association (ISA). “Soy is becoming more relevant than ever, especially with people’s increased interest in plant-based diets.”